PRIVATE I:I COACHING APPLICATION ONLY
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PRIVATE I:I COACHING APPLICATION ONLY *
Coaching for high-functioning and ambitious women ready to stop performing the life you’ve built and start leading the one you actually want.
The Truth You Keep Closing
9pm on a Friday. The house is finally quiet and You open the Notes app.
You type the three things you keep circling. Write that book. Start that business. Actually live somewhere that lights you up. You read them back. Close the app. Put the phone face-down on the cushion.
Then your partner asks if you’re okay. You nearly tell the truth. Instead you say, “I’m just tired.”
And the worst part? You are tired. Not the kind sleep fixes. The kind that comes from carrying a version of yourself that no longer fits for years longer than you want to admit.
Your life looks fine from the outside. More than fine. And that is precisely what makes this so hard to say out loud: it doesn’t feel fine on the inside. And it hasn’t for a long time.
This isn’t a crisis. It isn’t ingratitude. It isn’t weakness. It is your truest self trying loudly now to get your attention. And she is not going to stop.
BIG YOU’RE NOT SURE YOU’RE ALLOWED TO WANT IT.
Here’s what nobody says about unravelling: it isn’t really about confidence. You have plenty of that .I promise ! It’s about worthiness. The quiet, persistent belief that wanting more when you already have so much makes you ungrateful. Selfish. Difficult.
So you shut it down. Push it away. Carry on being grateful. And the feeling doesn’t go. It just gets heavier.
The armour you built the performing, the proving, the pushing protected you brilliantly in one chapter of life. But armour that protects you in one chapter becomes a cage in the next.
The fact that you want more isn’t a character flaw. It’s evidence that you’ve grown. And grown women need room.
Rooted in purpose, shaped by vision, driven by results. Welcome to a space designed for ideas that move people. With a focus on quality, clarity, and connection, we're here to help you make an impact that lasts.
YOU’RE NOT SURE YOU’RE ALLOWED TO WANT IT.
Here’s what nobody says about unravelling: it isn’t really about confidence. You have plenty of that .i promise ! It’s about worthiness. The quiet, persistent belief that wanting more when you already have so much makes you ungrateful. Selfish. Difficult.
So you shut it down. Push it away. Carry on being grateful. And the feeling doesn’t go. It just gets heavier.
The armour you built the performing, the proving, the pushing protected you brilliantly in one chapter of life. But armour that protects you in one chapter becomes a cage in the next.
The fact that you want more isn’t a character flaw. It’s evidence that you’ve grown. And grown women need room.
You are:
• Successful on paper but quietly disconnected inside
• No longer fulfilled by the life you’ve built
• The whisper has started to roar
• Aware your best years are not behind you
• Tired of overthinking, circling, and postponing
• Considering leaving corporate — or starting something of your own
• Ready for truth, not surface-level reassurance
• Done waiting for the right time (it isn’t coming)
You’ve already tried:
• The mindset books (still on the shelf)
• Telling yourself to be grateful
• Waiting until conditions are right
• Pushing it down and carrying on
• Wondering if you’re the problem
• The small changes that almost worked
The truth hasn’t gone away. It’s got louder. And your next chapter requires an identity evolution — not just a plan.
THIS IS FOR YOU IF:
You are standing at a threshold. You can feel it. You just keep saying someday, one day.
THE WORK WE’LL DO TOGETHER
Three phases. One profound shift.
This is identity work and life design held inside a private container built entirely around you. I blend spiritual intelligence with hard neuroscience because your values and your nervous system are both trying to tell you the same thing.
I’m the woman who’ll hand you the neuroscience with one hand and ask what your soul is hungry for with the other. Unapologetically both.
PRIVATE 1:1 COACHING
✳︎
PRIVATE 1:1 COACHING ✳︎
THE WORK WE’LL DO TOGETHER
Three phases. One profound shift.
This is identity work and life design held inside a private container built entirely around you. I blend spiritual intelligence with hard neuroscience because your values and your nervous system are both trying to tell you the same thing.
I’m the woman who’ll hand you the neuroscience with one hand and ask what your soul is hungry for with the other. Unapologetically both.
PHASE ONE — SEE IT
Face the truth without distortion.
Not just the job or the schedule. The patterns, roles, and expectations you’ve been living inside — sometimes for decades.
• Name what you actually want — not what looks sensible
• Identify the gap where your life no longer fits
• Separate fear from truth
• See the patterns keeping you playing small
PHASE TWO — FEEL IT
Build the capacity to hold the decision you’ve been avoiding.
Here’s what no one tells you: clarity isn’t enough. You can know exactly what you want and still not move. Because your nervous system doesn’t feel safe — and until it does, your mind will keep finding reasons to wait.
• Regulate the fear of change — real, valid, workable
• Strengthen self-trust and internal authority
• Process the emotional weight of transition
• Stop outsourcing your life to other people’s expectations
Action stops feeling dangerous. Your whole self is in the room when you make bold decisions — not sabotaging you from underneath.
PHASE THREE — DO IT
Make the decision. Map what comes next. Lead your transition.
Now we move. Grounded. You know what you want. Your nervous system can hold it. Now we build the real, intelligent next chapter around your actual life.
• Land a clear, owned decision
• Test it with small, deliberate experiments
• Build a structured, realistic transition plan
• Align direction with your financial and life realities
• Build the behaviours that hold under pressure
You lead your next chapter. It doesn’t lead you.
WHAT’S INCLUDED
Everything is bespoke. Nothing is generic.
01 — OPENING AND CLOSING DEEP-DIVES
Two 90-minute sessions that bookend your entire container. We begin by mapping the truth — no filter, no polish. We close by honouring what has shifted and anchoring what comes next. The bookends matter as much as everything in between.
02 — PRIVATE 60-MINUTE COACHING SESSIONS
Dedicated 1:1 sessions — each one a genuine recalibration, not a check-in or a chat. We stay honest and we move. Choose your pathway: 4 sessions over 3 months, 10 sessions over 6 months, or 22 sessions over 12 months.
03 — PRIVATE WHATSAPP HOLDING SPACE
Monday to Friday, for the full duration of your container. For the moments when decisions get scary, fear spikes, or identity wobbles hit at 2pm on a Tuesday. You won’t navigate this alone.
04 — ON-DEMAND BODYWORK AND BREATHWORK
A private library of somatic and breathwork practices available any time, anywhere — for your full container plus six months after. Because the work doesn’t only happen in sessions, and your body is part of this transition too.
05 — THE JOOLS TOOLS LIBRARY
Your private portal for the work between sessions. Every tool, resource, and framework we use — available for you to return to whenever you need to go deeper.
06 — THE FIRESIDE CIRCLE
An optional monthly small-group gathering. Candles lit. Tea poured. Honest conversations with a handful of women navigating the same stretch. You were never supposed to do this alone.
You’ll leave with a decision you trust. A plan you can execute. A steadiness to follow it through.
WHY THIS IS DIFFERENT
You’ve already tried to fix this.
The books. The podcasts. The mindset work. The small changes that were supposed to make it feel better. And for a moment, they did.
Most approaches do one of two things: help you understand your feelings, or push you into action that doesn’t fit your life. This does neither.
The issue isn’t clarity. And it isn’t confidence. It’s the decision you keep avoiding. Until you make it, everything stays the same. Here, we break that loop. Not recklessly. Not impulsively. Wisely. Powerfully. On your own terms.
Why Me?
Hello, I’m Jools, and I know what it costs to look successful on the outside and feel quietly falling apart on the inside.
I spent eighteen years in male-dominated industries being brilliant at developing other people while quietly abandoning myself in the process. Capable. High-functioning. Award-winning. And completely lost beneath the surface.
I came back from maternity leave a changed woman. The room hadn’t noticed. I was overlooked, underappreciated, running so far on empty I didn’t even know what full felt like anymore.
I was competent and lost at the same time. And I had no idea that what I was experiencing wasn’t a career problem. It was an identity problem.
On my 41st birthday I cried my heart out to my husband. His words lit a spark that reminded me I’d been sitting on my wildest dream and hadn’t dared say it out loud. And I know what it feels like when you finally do.
What changed everything for me wasn’t a course or a strategy session or another qualification. It was a mirror. Someone who could see what I couldn’t see from inside the fog. Someone who held up my blind spots without judgement.
That’s when I launched a podcast on a wild instinct and it became a top 5% global show. That’s when I was featured in the Sunday Times and on the front cover of Best Magazine. That’s when my first retreat sold out completely.
Because I finally stopped performing my life and started living it. That is exactly what I do for you.
I bring eighteen years of coaching, mentoring and leadership development. ICF ACC accreditation. I have sat in the rooms, navigated the systems, and felt the very specific exhaustion of being a high-functioning woman who has outgrown the life she built.
The niggle you feel isn’t weakness. It’s intelligence. It’s your truest self trying to get your attention. And I know how to help you listen.
Credentials at a glance:
• ICF ACC Accredited Coach — Barefoot Coaching trained, UEL post graduate in career coaching
• 18+ years coaching, mentoring and leadership development
• Top 5% global podcast — topped the Apple parenting charts
• Featured in the Sunday Times and the i paper
• Front cover of Best Magazine
•Algarve retreat — sold out first time
Choose your pathway.
Application only. This is for women who are ready to act not still deciding whether they are. Spaces are intentionally limited.
THE SPRINT —
3 Months
£3,000
For the woman who knows exactly what she needs and is ready to move.
• 2 x 90-minute opening and closing sessions
• 4 x 60-minute private coaching sessions
• WhatsApp holding space Monday to Friday
• Jools Tools Library access
•On-demand bodywork and breathwork
THE BECOMING—
6 Months
(Most Chosen)
£5,000
For the woman ready to do the full inside work and build the next chapter with intention.
• 2 x 90-minute opening and closing sessions
• 10 x 60-minute private coaching sessions
• WhatsApp holding space Monday to Friday
• Jools Tools Library access
• On-demand bodywork and breathwork
•Fireside Circle monthly group space
THE REDISCOVERY —
12 Months
£10,000
For the woman ready to rebuild from the inside out and see it all the way through.
• 2 x 90-minute opening and closing sessions
• 22 x 60-minute private coaching sessions
• WhatsApp holding space Monday to Friday
• Jools Tools Library access
• On-demand bodywork and breathwork
• Fireside Circle monthly group space
• Quarterly direction reviews
•Priority access to retreats and events
A Final Word
The woman who leads your next chapter
already exists inside of you.
The woman who leads your next chapter already exists inside you.
She’s not waiting to be created. She’s waiting to be uncovered. She’s been there all along — buried under borrowed goals, other people’s expectations, and a version of yourself you built to survive, not to thrive.
Most women don’t regret the risks they took. They regret the years they spent waiting. Waiting until the children were older. Until work calmed down. Until they felt ready.
Ten years pass very quickly when you’re waiting.
Life is not a waiting room. Stop waiting. Apply now.
Application only. Spaces are intentionally limited. For women ready to act.