Career Wingwoman for women in their 40s and 50s

You know you want to pivot.
Let's find your next bold move.

I guide women who've built impressive careers to the work that fits who they are now, without quitting first or blowing up the life they've built.

Start with my free guide, Before You Pivot: four small steps to get your best idea out of your head and into real life.

Ready to map it out now? Book your Dots Forward Career Audit →

Host of Bold Moves with Jools Raye, a top 5% podcast worldwide.

As featured in The Sunday Times · Best · The i Paper

Jools Raye with a cup of coffee in her hands

Sound familiar?

From the outside,
it all looks fine.

It turns up around 9pm on a Friday, when the house has finally gone still.

You open your Notes app and read the three ideas that keep circling. You feel that small flicker of excitement. Then you close the app and turn your phone face down, like it was a silly idea.

When your partner asks if you're okay, you almost say, “Something doesn't feel right.” Instead you go with, “I'm just tired.”

You are tired. Just not the kind sleep fixes. It's the kind that comes from holding yourself in a career that used to fit and now doesn't.

Is this it? No, Queen. This is where it gets interesting.

Here's what nobody tells you

You're not a leaper.
You're a builder.

Everyone says take the leap. Quit, follow your passion, find yourself on a beach. But you've got people who rely on you and a career you worked hard for. So when the only advice on offer is “leap”, you do the sensible thing: nothing at all.

Confidence was never the problem. The real one is the belief, deep down, that wanting more, when you already have so much, makes you ungrateful.

Wanting more is evidence you've grown.

You don't need to blow up your life to change it. You need a map, a bridge you can walk across, and one small, bold move.

Your free starter guide

Before You Pivot:
four small steps

Done all the thinking and still haven't moved? You've been testing your ideas in the one place they can't survive: your head. One step every few days, and you'll finish with a page full of clues about what's next.

01Spot your cageTick the pattern that's kept you playing it safe, and name it so it starts to loosen.
02Remember who you are nowAsk five people for three words, then five small questions that show what lights you up today.
03Make room to hear yourselfOne walk, one question to take with you, and two quick drawings of how work feels now versus a good day.
04Make one small, bold moveDesign a tiny experiment you can start this week. No resignation letter needed.

Women who made their move

The answers were
in them all along

“So I did it. I handed my notice in and now have the business we built using my passions to focus on. I feel so relieved and so free.”

Sarah M, now a voice-over actress

“Jools gave me more than a plan… it gave me back myself.”

Sarah Cleaver, NHS Nurse

“I gained clarity and understood that I did know what I wanted underneath. The answers are in you, and with Jools' support you can pave that journey more confidently.”

Peri E, mum of one and product designer

“Jools has a rare gift: she helps you hear yourself.”

Callie, Creative Director, Content Creatures

When you're ready

Three ways
to work with me

Whether you're choosing your next move or redundancy has just chosen for you, there's a way in for you here.

Start here · Free

Before You Pivot

Four small steps to get your best idea out of your head and into real life. No resignation letter needed.

Start here, it's free →

Map it · £295

Dots Forward Career Audit

90 minutes to get every idea out of your busy head and onto one map. You leave knowing which direction is your pivot, with the bridge that keeps you steady and your first 30 days in motion.

See how the audit works →

Make it real · From £3,000

Aligned

90 days of one-to-one coaching for the woman ready to make the decision she's been circling, back herself and follow it through, without sacrificing her income.

Book a connection call →

Meet Jools

I'm Jools

Career Wingwoman and host of Bold Moves with Jools Raye

For years I was good at my job and talked myself out of everything else, one sensible reason at a time. A travel book. Personal training. My own coaching practice. A paycheck was how you made a living, wasn't it?

Then I became a mum, and the woman I was changed. We evolve as humans, all the time, and yet nobody tells you your career is allowed to evolve with you. I'd look at a job that looked great on LinkedIn and wonder why on earth it didn't fit any more.

There was a tug in my gut I couldn't ignore, pulling me towards a more creative, more aligned life.

Jools Raye walking outdoors

“One foot planted in a place you've outgrown, the other reaching for somewhere new, and nobody handing you a map.”

That in-between space is lonely. Here's the bit nobody posts about.

I had ideas, probably too many. I was experimenting with the podcast, building my bridge one plank at a time. But years before, a headhunter had waved me into the VIP lounge, and it was so comfortable I stayed. Maybe too comfortable. In the end it took redundancy to move me, and my pivot turned into a crisis.

That's why I'll always tell you to move while you still have the choice, before it's made for you. It's a very different place to be.

And if redundancy has already made the decision for you, you're still in the right place. I've stood exactly where you're standing, and I'd love to work with you.

So I finally listened to that tug, and it led me to the life I have today: guiding women through the pivot I had to find my own way through. 18 years in careers and coaching, 8 of them coaching scientists and engineers in Defence. ICF accredited, Barefoot trained, with a postgraduate in careers guidance.

And I practise what I preach. I work school hours and see clients one day a week, by design.

Jools Raye smiling over her shoulder

Beyond the Bold Moves · every Sunday

Make Sunday your
favourite day again

You know you want to pivot. Every Sunday, I'll send you one small shift that takes under five minutes, the story behind this week's Bold Moves episode, and the bit nobody tells you about what happens next. Free, every Sunday.

Before You Pivot

Done thinking about it?
Your next plot twist is waiting.